SIR JIM RATCLIFFE reportedly delivered an inspiring speech after meeting Manchester United staff for the first time at Old Trafford.
Ratcliffe and his right-hand man Sir Dave Brailsford met with non-playing employees at a meeting on Thursday.
And the British billionaire is said to have made a big impression thanks to his blunt appraisal of the club’s decline post-Sir Alex Ferguson.
Ratcliffe, 71, did praise the commercial success of the club and the resilience shown during the pandemic, but said he invested in the club to win trophies, not to make money.
To accomplish his goals Ratcliffe wants to build an elite enviornment at the club, with Brailsford addressing the need to overcome United’s “performance challenge” – with Erik ten Hag’s side having lost 14 matches this season.
Ratcliffe’s speech was described as “honest” and his presence is understood to have “reinvigorated” workers, a source told The Athletic.
Staff are also said to have found his focus on delivering silverware to be “liberating”, and are impressed by Ratcliffe’s level of ambition.
Ratcliffe purchased his stake in the Red Devils for £1.3billion but has promised further investment, including £300million to be spent on improving Old Trafford and Carrington.
Former Team Sky and British Cycling chief Brailsford, who is Ineos Director of Sport, is also believed to have made a good impression during the meeting.
Brailsford has been spotted at matches since the takeover and is conducting an audit of the club’s structure and personnel.
He is reported to be planning on recruiting a world class sporting director and recruitment specialist – but will have to wait until the Premier League ratify Ineos’ 25 per cent stake before he gets underway.
Brailsford assured he and Ratcliffe will have hands-on role at the club along with incoming CEO Jean-Claude Blanc and Rob Nevin, Chairman of Ineos Sports – a marked change from the Glazers who spend most of their time in the US.