Chelsea bosses took into account how much Manchester United paid to sign Rasmus Hojlund when setting their price tag for Armando Broja, according to reports. The Blues are said to be open to selling Broja before the January window slams shut, with the Albanian forward having struggled to hold down a regular place in the side.
Broja has only started six games in the Premier League this season, scoring his only league goal of the campaign in Chelsea’s win over Fulham three months ago. A handful of clubs from England are thought to be keen on signing Broja but will need to pay at least £50million to get a deal done, according to The Telegraph.
It is said that Chelsea are hoping to receive between £50m and £60m in exchange for Broja’s signature in spite of his muted form over the last few months. Club bosses reportedly decided on the forward’s price tag after taking into account the £72m fee paid by United to sign Hojlund from Atalanta over the summer.
Chelsea also looked at the fees that other strikers have moved for, while they were also said to have been influenced by Brighton valuing Evan Ferguson at over £100m. However, it remains to be seen if any club will be prepared to meet the Blues’ asking price for Broja, with Fulham, Wolves and West Ham thought to be among the interested parties.
The report adds that Chelsea would ideally like to sign another striker before selling Broja, although this may change if a bid is received that matches their valuation of the player. He signed a long-term contract extension in the summer of 2022, meaning that Chelsea are under no pressure to sell him if their demands are not met.
The west Londoners have recently been linked with several attacking targets who could emerge as ready-made replacements for Broja if he leaves the club this month. Napoli forward Victor Osimhen is thought to have been admired for quite some time, while Ivan Toney of Brentford is said to be another name on their shortlist.
Mauricio Pochettino insisted last month that Chelsea were ‘missing something’ at the top of the pitch, hinting that new arrivals will be required to improve their fortunes in front of goal. Speaking after the Blues were beaten by Everton, he said: “After the first half of the season, we need to check. That is the reality. If we are not receiving enough, maybe we need to do some movement.
“That is the thing to analyse with the sporting directors, to see if we can change this dynamic and improve in the second half of the season. We need to be more aggressive, then it’s a massive assessment and when the transfer window opens, we will see what we can do. I don’t say if I am going to ask for more or less players. It’s to see if the perception matches the reality. We are missing something. We need to improve our reality.”
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