DAVID Beckham’s business team is waging war on counterfeiters who flog fakes of his designer gear.
In a lawsuit, DBV — backed by its rights management firm Authentic Brands Group — is looking for up to £1.58million in damages from each of the counterfeiters who have been selling imitations of the products.
The team are paying specialist trademark lawyers The Sladkus Group to stop the dodgy sales.
A source said: “Authentic Brands want to crack down on people making cash from flogging goods with David’s name attached to it.
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“David and the teamthemselves on the quality of what they sell, including their clothes and fragrances, and they don’t want people being unwittingly ripped off when they buy a fake.”
In legal paperwork filed in the US, David is described as “an active philanthropist” and “one of the most recognizable athletes in the world”.
The documents state “the sale of unauthorized products bearing counterfeit and/or infringing copies of the DBV Marks poses a real threat to DBV’s brand. It also affects theof DBV’s and to the individuals and companies who unwittingly purchase them.”
It adds: “Products that do not meet DBV’s quality standards erode the brand’s valuable reputation and goodwill. If consumers are dissatisfied with the quality of the unauthorized product, that displeasure will be attributed to DBV’s brand.
“The availability of unauthorized products costs DBV considerable lost sales and harms our relationships with licensees.”
Thegranted a preliminary injunction against all defendants last August.
In January 2022 Becks sold a 55 percent share of DBV to Authentic Brands Group, which owns fashion brands Juicy Couture and Forever 21, in a reported £200million deal.
He is not the only star to crack down on alleged copyright infringements.