Man Utd have lured Omar Berrada from Man City as their new chief executive.
Berrada was the figure who struck the deal for City to sign Erling Haaland from Borussia Dortmund.
He replaces the recently-departed Richard Arnold and represents a coup for the Red Devils, with Sir Jim Ratcliffe reportedly behind the appointment.
A United statement read: “The club is determined to put football and performance on the pitch back at the heart of everything we do. Omar’s appointment represents the first step on this journey.
“As one of the most experienced football executives at the top of European football, Omar brings a wealth of football and commercial expertise, with a proven record of successful leadership and a passion to help lead change across the club.
“It is our stated ambition to re-establish Manchester United as a title-winning club. We are pleased that Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, the red flag flying high at the summit of English, European and world football.”