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Tiger Woods reveals new look for the first time in 27 years as he launches new brand Sun Day Red after quitting Nike

TIGER WOODS has got a new look after launching his own brand, Sun Day Red.

After ditching his Nike ‘swoosh’, Woods has gone into partnership with TaylorMade for his trendy new clothing and footwear company.

Tiger Woods smiles at a news conference in Los Angeles.

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Tiger Woods smiles at a news conference in Los Angeles.Credit: AP
Tiger Woods at the launch of his new clothing range

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Tiger Woods at the launch of his new clothing rangeCredit: AP
Tiger Woods laughs as he takes questions at the launch

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Tiger Woods laughs as he takes questions at the launchCredit: AP
Tiger Woods has worn Nike gear for the past 27 years

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Tiger Woods has worn Nike gear for the past 27 yearsCredit: The Mega Agency

The 15-time Major winner shocked the golfing world last year when he announced he was quitting his 27-year $500million partnership with Nike.

Woods has already got history with his new partner TaylorMade – the pair have been in cahoots since 2017 when Woods signed an equipment endorsement deal with them.

Woods, 48, revealed his new brand on Sky Sports just before the Genesis Invitational tournament, where he made his first PGA Tour appearance in 1992.

As the name suggests, he will be taking his signature red tee over to his exciting new range.

Woods explained his motivation for launching the brand in a news release.

He said: “I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better.

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“There are things that I could tell you that no one knew I was doing over the years.

“I’m ready to share those secrets with the world.

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“Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it’s on the course, or in life.

“We will be anchored to putting the athlete first in the product decisions we make.”

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Reactions have been mixed with some confusion arising from the fact Sunday has been split into two words.

One person said on X, formerly Twitter: “why is Sunday two words, Tiger?”

The logo didn’t go down too well either, with one fan saying: “Love you Tiger but that logo is terrible.”

The logo features a a jumping tiger and is on all of the golfing garments in Woods’ collection.

Another reckoned the logo was ‘horrible’, saying: “his marketing team failed here.”

One even pointed out it was a bit raunchy from some angles, saying: “The logo looks like one tiger is mounting another tiger.”

The advertising video showcases some captivating shots of Woods posing with his golf club

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The advertising video showcases some captivating shots of Woods posing with his golf clubCredit: Twitter @TigerWoods
Woods claims the clothing brand has arisen from 'the passion of competing'

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Woods claims the clothing brand has arisen from ‘the passion of competing’Credit: Twitter @TigerWoods
Sun Day Red logo

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Sun Day Red logoCredit: Getty
The Sun Day Red, SDR, advertising campaign is nothing short of an Oscar nomination

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The Sun Day Red, SDR, advertising campaign is nothing short of an Oscar nominationCredit: Twitter @TigerWoods

Harsh reactions continued to the clothes themselves, with one person tweeting: “Maybe an unpopular opinion… but thumbs down.”

And another reacted with: “Ngl, the name should be two words, the logo is uninspiring and the clothing is disappointing.”

But some people were buzzing to get their hands on the glam new golfing gear and Woods was being congratulated from all angles on X.

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